Google is going further in its efforts to stop advertisers from following individual people around the web. But the changes are likely to cement the company's power online even more.
How the Apple-Facebook privacy battle is making life even more difficult for S.F. small businesses
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Kyle Lee (front), barista and Richie Woo (back), barista, prepare orders for customers at Henry’s House of Coffee on Monday, March 1, 2021 in San Francisco, Calif.Lea Suzuki / The ChronicleShow MoreShow Less
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Hrag Kalebjian (l to r) and Henry Kalebjian, co-owners Henry’s House of Coffee, stand for a portrait next to the coffee roaster at Henry’s House of Coffee on Monday, March 1,, 2021 in San Francisco, Calif.Lea Suzuki / The ChronicleShow MoreShow Less
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Henry’s House of Coffee co-owners Henry Kalebjian (left) and Hrag Kalebjian rely on Facebook ads to promote to-go orders and sales of beans being roasted by Eric Lin.Lea Suzuki / The ChronicleShow MoreShow Less
What Google's promise to tamp down on tracking users really means. slate.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from slate.com Daily Mail and Mail on Sunday newspapers.
LONDON (AP) Google says it won t develop new ways to follow individual users across the internet after it phases out existing ad-tracking technology from its Chrome browser, a change that could shake up the online advertising industry.
Google says it s taking the move to protect user privacy. It s part of a broader shift in the industry as marketers such as Apple and regulators in the U.K., U.S. and elsewhere increasingly are seeking ways to phase out more egregious data collection practices.
Still, there are concerns that it will add to the tech giant’s already dominant power in online advertising. And the change won t affect Google s largest advertising moneymakers: Search and YouTube.