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Fashion platform Pomelo and super app Grab joined forces in 2020 to produce limited-edition fashion merchandise as both brands look to provide new experiences for their consumers. Marketing leads from both brands take The Drum under the hood of their partnership.
Thailand-based Pomelo is always keen to partner with brands on initiatives that will make an impact, Jean Thomas, the chief marketing officer at Pomelo explains to The Drum. That is why the platform collaborated with Grab to create this collection to bring its customers and fans “an unexpected surprise”, pushing the boundaries of what a fashion collaboration can be.
The agreement with Envysion represents a rare partnership with a fund for Mercuria, one of the world’s biggest oil traders
SINGAPORE: Trading house Mercuria and Singapore-based asset manager Envysion Wealth Management have agreed to co-invest in mining and energy projects, as default-hit banks tighten their purse strings and leave commodities firms seeking other funding.
The deal will see Mercuria present potential projects for investment to Envysion, founded and led by former Julius Baer banker Veronica Shim.
Envysion will then decide whether to participate via a fund with a start-up amount of US$100mil to US$200mil.
Such tie-ups between companies and fund managers may help fill a financing void left last year after major banks downscaled commodity operations amid a series of defaults by trading houses.