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Diamonds are a Millennial & Gen-Z s Second-Best Friend

Retail and Consumer Confidence21/01/2021 11:43 In the last quarter of 2020, the Natural Diamond Council surveyed 5,000 respondents to better understand the desirability, perceived value, and shopping habits of American Millennials (25 – 39 y/o) and Generation Z (18 – 24 y/o). Together they represent 38% of the adult population and 60% of the demand for natural diamond jewelry. Within the next decade, their income is projected to rise by more than 70%. When prompted with a list of luxury items and asked to consider which they would most want to buy or receive, if money were no object, only the desire for vacations would be ranked higher than natural diamond jewelry. Diamond jewelry lead as the most highly desired tangible luxury good overall. The list included luxury items such as handbags, accessories, watches clothing, electronics, etc.

Holiday sales in the largest markets of the world appear to have been net positive: David Kellie, NDC

Holiday sales in the largest markets of the world appear to have been net positive: David Kellie, NDC
diamondworld.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from diamondworld.net Daily Mail and Mail on Sunday newspapers.

Diamonds net - Diamonds in Demand Among Millennials, Gen Z

The 40 Best Jewelry-Related Quotes of 2020

Pam Danziger, DIAMONDS “Guess what happens when you try to choose a diamond [online]? You’re presented with what amounts to an Excel spreadsheet showing all the diamonds available. You would have to be an expert to pick a stone wisely. You need years and years of education. Try pulling up all the online retailers I’m telling you, if you delete the scribbly logo in the corner, you can’t tell the difference.” Gemist founder “In [the] absence of willing midstream lenders, [diamond miners] may have no choice [than to provide] credit. This will make the pipeline a much healthier place for everyone. If the producer extends credit, it must double-check or even triple-check the financial strength of its clients.… That’s almost like going back to the ‘old days,’ where one knew that sightholders were solid and dependable, trustworthy companies.”

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