Natural Diamond Council kündigt strategische Partnerschaft mit dem weltgrößten Schmuckhändler Chow Tai Fook an
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Diamants naturels ou synthétiques : le duel éthique
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China’s largest jewellery retailer backs mined diamonds
Chow Tai Fook has more than 4,500 stores in East Asia and the United States. (
The Natural Diamond Council (NDC), which groups the world’s seven leading diamond producers, has inked a deal with China’s top jewellery retailer Chow Tai Fook to boost demand for mined rocks in the Asian market.
The partnership, the trade organization’s first collaboration with a retailer, seeks to attract young Chinese customers to naturally produced diamonds.
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It also comes as Chow Tai Fook, which has more than 4,500 stores in East Asia and the United States, plans to expand its global footprint.
Chow Tai Fook a May 20, 21 by John Jeffay
(IDEX Online) - Chow Tai Fook a
nd the Natural Diamond Council (NDC) are to work together to promote mined diamonds in China.
It s the first time the NDC has announced a partnership with a retailer. It describes it as a multi-year partnership (that) provides for a significant investment in marketing, advertising, visual merchandising and sales professional education.
Chow Tai Fook, based in Hong Kong, is the world s largest jewelry retailer with over 4,500 outlets.
The move points to its desire to expand from its core business of high karat yellow gold into diamonds and beyond.