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The White House is partnering with social media influences to pitch President Biden s policies and proposals, including the American Rescue Plan, pioneering what officials are calling a digital media tour amid the coronavirus pandemic.
Administration officials said the move is a fresh digital communications strategy to reach a wider audience beyond individuals who follow the White House on social media platforms.
The White House has engaged with digital publishers like NowThis, Budgetnista, The Financial Diet, Her First 100 K, The Money Coach, Investing Latina and Zero Based Budget. The partnerships, according to officials, would have digital publishers use White House content for their platforms and channels, which already have dedicated audiences and tight-knit online communities.
How We'll End The Coronavirus Pandemic: A Joe Biden Q&A - Washington DC, DC - EXCLUSIVE OP-ED: President Joe Biden shares his national strategy to fight COVID-19 with Patch readers.