Topping Lovers Rejoice! Pizza Hut Takes You Alllll The Way To The Edge With Nationwide Return Of Iconic Thin Crust Pizza
Topping Lovers Rejoice! Pizza Hut Takes You Alllll The Way To The Edge With Nationwide Return Of Iconic Thin Crust Pizza
June 1, 2021 · ·
Packed with toppings and finished with a signature garlic and herb seasoning blend, The Edge is THE pizza of the summer and available for a limited time
Pizza Hut, known for pioneering pizza innovation is bringing back one of its most iconic, handcrafted pizzas just in time for summer – The Edge. The Edge is a premium thin-crust pizza packed with toppings all the way to the edge – leaving no room for traditional crust and making every bite the best bite. The handcrafted pizza is perfectly balanced with a touch of sweetness from the signature tomato sauce and the savory flavors of the loaded toppings and exclusive, unique, garlic and herb seasoning ONLY available on The Edge.
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Monadnock Ledger-Transcript
Published: 5/19/2021 3:50:46 PM
Just before embarking on the Mason-Greenville Rail Trail, Aislinn Graves proudly showed off her straw boater hat, full of pins from national parks from all over the country.
“Most little girls, they want to grow up to be a nurse, or a ballerina,” Aislinn, who’d visited most of the national parks west of the Mississippi by the time she was seven years old, said. “Me, I wanted to be a national park ranger.”
These days, Aislinn is back to immersing herself in nature on every trail she can manage in her new mobility scooter, which is only a fraction of the many hiking and walking trails scattered across the region.
The emergence of cheap, build-your-own pizza chains like MOD Pizza and Blaze Pizza didn t help, either.
But under the wings of marketing gurus Kevin Hochman and David Graves, Pizza Hut is back in the spotlight – and beating its biggest competitor. Hochman and Graves are part of the team that revived KFC back in 2015. They are looking to the same playbook with Pizza Hut and leaning on a brand s most powerful weapon: its heritage.
By rebooting favorites like Stuffed Crust and Original Pan pizzas and adding new specialty items like Detroit-style pizza, the Plano, Texas-based chain logged its best quarter in a decade. In its latest quarter, US same-store sales grew 16% beating a 13.4% increase in Domino s quarterly metric. Same-stores sales are a key measure of a restaurant company s financial strength.