By Emmanuel Obeta
According to Roland Barthes, meaning can be elusive; it flows and drifts and is often hard to pin down. Regardless of that it still remains an endless search engraved in the heart of man. Meaning is also not manufactured or cast in concrete nor is it a given; it is up for negotiation and interpretation and the individual plays a very active role in the creation of this meaning.
In trying to define or arrive at the meaning of brands maybe the best place to start will be the history and origin of brands. Branding arguably commenced in ancient Egypt where brick makers were said to have put symbols on their bricks to identify them. In Europe the earliest signs of branding were the medieval guilds’ efforts to require craftsmen and craftswomen to put trademarks on their products to protect themselves and consumers against imitation and inferior quality. In the United States cattle ranchers would brand their livestock to more easily identify them. Manufacturers began t
Anti-Corruption Hero, President Buhari, Leads By Example, By Garba Shehu 6 min read
As he marks today, December 17 as his birthday, Muhammadu Buhari, driver of change and mobiliser of voters continues in his role as President and Commander-in-Chief of the Armed Forces of Nigeria, leading by setting examples as the country wades through the thick waves of corruption, insecurity and a Covid economy.
David Aaker, the American marketing guru says every person has a brand that affects how the person is perceived and whether he or she is liked and respected.
The qualities of uprightness and incorruptibility have given the biggest push to Muhammadu Buhari both as a military Head of State and a two-term democratically elected civilian President of Nigeria.
Nigeria: Anti-Corruption Hero, President Buhari Leads By Example allafrica.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from allafrica.com Daily Mail and Mail on Sunday newspapers.
As he marks today, December 17 as his birthday, Muhammadu Buhari, driver of change and mobiliser of voters continues in his role as President and Commander-in-Chief of the Armed Forces of Nigeria, leading by setting examples as the country wades through the thick waves of corruption, insecurity and a Covid economy.
David Aaker, the American marketing guru says every person has a brand that affects how the person is perceived and whether he or she is liked and respected.
The qualities of uprightness and incorruptibility have given the biggest push to Muhammadu Buhari both as a military Head of State and a two-term democratically elected civilian President of Nigeria.
Anti-corruption: President Buhari leads by example
By
Thu Dec 17 2020
As he marks today, December 17 as his birthday, Muhammadu Buhari, driver of change and mobiliser of voters continues in his role as President and Commander-in-Chief of the Armed Forces of Nigeria, leading by setting examples as the country wades through the thick waves of corruption, insecurity and a COVID economy.
David Aaker, the American marketing guru says every person has a brand that affects how the person is perceived and whether he or she is liked and respected.
The qualities of uprightness and incorruptibility have given the biggest push to Muhammadu Buhari both as a military Head of State and a two-term democratically elected civilian President of Nigeria.