New Faces & Animal Bros: Search Engine Journal Takes On 2021
SEJ s CEO pulls back the curtain for a peek at how our team thrived, stumbled, and embarked on a company transformation during the pandemic.
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Good riddance to 2020. Fires, COVID-19, Tiger King (sorry, I just couldn’t with that series).
A year ago, when it looked like the pandemic was indeed ‘A Thing’ and would be making itself at home for the foreseeable future, we decided to hunker down and work on making SEJ a better place for our community.
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We saw that marketers were scrambling to make sense of this unexpected new paradigm, and needed to figure out where and how to pivot quickly. (Talk about moving the cheese; the Coronavirus aerosolized it and teleported it into a parallel dimension.)
Here are the top 5 things to do in Austin this weekend
Here are the top 5 things to do in Austin this weekend
Photo courtesy of Neill-Cochran House Museum Josh Abbott Band performs back-to-back shows at Nutty Brown Amphitheatre this Saturday.
Photo courtesy of The Globe Drive-In Theater
Live music, local comedy, and a family-friendly egg-stravaganza are sure to entertain in the days ahead. Check out the top five things to do in Austin this Easter weekend.
Thursday, April 1
Austin’s rising comedy stars take to the stage at Stateside at the Paramount for a humorous showcase of homegrown talent. The evening lineup includes stand-up performances by Avery Moore, Brett VerVoort, Andrew Murphy, Chris Tellez, Gabe Davis, and Danny Goodwin. Zac Brooks and Taylor Dowdy will host the night of local laughs. For more information, visit the ticketing website.
“Just create evergreen content and the customers will keep on coming.”
That’s the mindset we tend to have as content marketers that evergreen content is “set it and forget it.”
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As long as you choose the right topic to begin with, the piece will not become stale or outdated.
As long as the topic is evergreen, it will bring traffic and conversions forever and ever.
Right?
It’s debatable as to whether that was ever true to begin with, but it sure isn’t the case in 2021.
Evergreen doesn’t mean immortal; it just means lower maintenance than timely content.
17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021
Get inspired and up your digital marketing game with these expert SEO, PPC, content, and work-life balance tips heard at SEJ eSummit.
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One of the most useful and prevalent traits in digital marketing is that we tend to be
curious.
We love to experiment, try new things, and constantly push the limits.
Importantly, we like to stay current with what other digital marketers – generalists as well as specialists in SEO, PPC, and content marketing – are experimenting with and learning, too.
It’s how we stay sharp, serve our employers and clients best, and grow in our careers.
Result
‘48 and
They got ace-like performances, but one shone brilliantly.
Roger Erickson pitched a complete game one-hitter, shutting out
‘48 2-0 to push
‘81 one game closer to a bracket escape.
Erickson allowed just two baserunners in his Maddux, a Mickey Vernon single and Sherry Robertson walk the only blemishes through 99 pitches.
On the opposing rubber, Walt Masterson nearly matched Erickson’s performance, allowing three hits over 6.2 innings.
However, one of those hits left the Senators playing from behind, as Roy Smalley opened the bottom of the fourth by lining Masterson’s second pitch into the right field bullpen for a solo home run.