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Impact of Apple ad tracking changes will hinge on app developers
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Please wait. Facebook has said the rules could harm its customers. Some mobile advertising analysts believe fewer than one in three users will opt-in, which could diminish the effectiveness and profitability of ad targeting. Erik Neuenschwander, Apple s user privacy chief, said in an interview that opt-in rates are likely to hinge on how developers make their case to users before showing the prompt, and the language used in a space Apple reserves for developers to give a reason for seeking permission. In past years when Apple introduced new permission pop-ups for items like microphone access, the rates varied with whether users perceived value in granting permission, he said.
By Stephen Nellis
April 26 (Reuters) - The impact of Apple Inc s new privacy controls over digital advertising tracking is likely to depend greatly on how app developers implement a new pop-up notification, Apple s user privacy chief told Reuters.
Apple on Monday started enforcing a rule introduced last year requiring developers to use a pop-up notification seeking permission to gather data that can be used to track users across third-party sites and apps.
Facebook Inc has said the rules could harm its customers. Some mobile advertising analysts believe fewer than one in three users will opt-in, which could diminish the effectiveness and profitability of ad targeting.
iOS 14 5: Impact of Apple ad tracking changes will hinge on app developers
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