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How Snowflake plans to change a flawed data warehouse model SHARE Snowflake Inc. will not grow into its heady valuation by simply stealing share from the on-premises data warehouse providers. Even if it got 100% of the data warehouse business, it wouldn’t come close to justifying its market cap. Instead, Snowflake must create an entirely new market based on completely changing the way organizations think about monetizing data. Every organization we talk to says it wants to be – or already is – data-driven. Why wouldn’t you aspire to that goal? There’s probably nothing more strategic than leveraging data to power your digital business and creating competitive advantage. But many businesses are failing –or will fail – to create a true data-driven culture, because they’re relying on a flawed architectural model hardened by decades of building centralized data platforms.

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