By Ry Crozier on May 5, 2021 12:31PM
After a year spent achieving scale.
Telstra has spent the past year scaling up its ability to personalise offers to customers across its digital channels and will spend the next year making all aspects of that faster.
Head of digital optimisation Emir Kazazic told the Adobe Summit that the telco’s personalisation efforts to date were already proving to be effective.
“The next generation of our personalised digital experiences are leading to higher engagement and conversion rates,” Kazazic said.
“What we see is 2-3x higher engagement on the back of a personalised activity and also 3-5x higher conversion rates for those customers that are engaging in those personalised experiences - and that goes across acquisition, retention, loyalty, engagement and service activities across our web and app assets.”
By Ry Crozier on May 4, 2021 11:15AM
After first demonstrating a prototype two years ago.
Optus is set to unleash onto the public an in-call translation service powered by Google technology that can translate between languages in real-time.
CEO Kelly Bayer Rosmarin told the
CommsDay Summit that the telco is taking expressions of interest from postpaid customers that want to trial the service.
It wasn’t immediately clear what had occurred in the two year since the in-call translation was first demonstrated at a US technology conference and the impending trial announced today, however it appears that it may have been rearchitected.
By Ry Crozier on May 4, 2021 11:05AM
Connecting Geraldton and Port Hedland.
Vocus will deploy a 2000km high-capacity fibre link between Geraldton and Port Hedland in Western Australia by the end of next year.
Codenamed ‘Project Horizon’, it is designed to provide a “missing link … between Port Hedland, where [Vocus’] North West Cable System from Darwin lands, and Geraldton, where [the company’s] terrestrial network ends,” chief operating officer Ellie Sweeney told the
CommsDay Summit in Sydney.
“The first stage of this program of work is now underway,” she said.
“Project Horizon has been part of our long-term network extension plans for several years, and the high-level design work has already been completed.
By Ry Crozier on May 3, 2021 11:49AM Credit: CEPU
Over pay and work dispatch system issues.
About 100 subcontractors working on the NBN held a protest in Sydney on Monday morning over pay and conditions as part of a larger nationwide action.
The Communications, Electrical and Plumbing Union (CEPU) said “hundreds of technicians” across the country had stopped work, including “over 100 subcontractors” that met in Sydney.
The subcontractors drove in a convoy to NBN Co’s North Sydney headquarters to continue the protest.
An NBN Co spokesperson said it did not anticipate disruption to connection and other activities as a result of the action.
s focus on growth in postpaid and fixed subscribers as well as B2B revenue could help to mitigate the risk of further declines in average revenue per user (Arpu). Among other targets in Digi s three-year growth plan, Digi is targeting to achieve a 20% growth in postpaid and fixed (FTTH) subscribers and a 33% growth in
B2B revenue, both from 2020 base, said Kenanga Research in a note.
It added that it foresees continued downward pressure on prepaid subs due to migrant workers being unlikely to return to Malaysia in 2021.
Kenanga, which has a market perform recommendation on Digi, raised its FY21/22 core net profit forecasts by 22%/20% to RM1.16bil/RM1.19bil respectively on lower Opex assumptions and 1% adjustment to FY22 revenue on stronger postpaid subs growth.