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Koala pokes fun at competitor s products in new campaign

May 20, 2021 10:52 Koala has released a new campaign titled “furniture worth keeping”. In the light hearted campaign, the furniture brand looks to be making fun of famous Swedish furniture brand Ikea by loosely emulating its campaigns. The 30-second spot shows furniture with Swedish-sounding names awaiting curb-side collection. The furniture sports names such as “Kråppi”, “Shöddi”, and “Fuggli”. It ends with the tagline: “Buy furniture worth keeping”. The furniture brand created the campaign in-house. From conception to delivery, the campaign took two weeks to make. ADVERTISEMENT Koala’s range of sofas and armchairs are Forest Stewardship Certified. Its dining chair range is made using recycled polyester.

Alabama Fire Destroys House of Family Who Lost Their Previous Home in Tornado

Alabama Fire Destroys House of Family Who Lost Their Previous Home in Tornado On 4/7/21 at 3:57 AM EDT An Alabama family who survived a tornado in 2019 have seen their new home rendered unlivable by a house fire that took place on Tuesday and has forced the couple and their children to move out. Reedy and Amy Long and their three young children were not at home at the time of the fire as they were spending Easter with family, according to WRBL. Their children are 10-year-old Tucker, 7-year-old Machaiah and a toddler named Owen. The Longs had lost their previous home during the 2019 tornado outbreak that devastated the area from Beauregard through Smiths Station in Alabama largely rural communities as well as Talbotton, Georgia.

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