Tips and recipes to make food go further georgeherald.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from georgeherald.com Daily Mail and Mail on Sunday newspapers.
Tata Consumer Products Ltd Launches TATA Tea Tulsi Green and TATA Tea Gold Care
Posted On: 2021-01-13 08:54:31 (Time Zone: Arizona, USA)
Tata Consumer Products is strengthening its wellness portfolio in the packaged beverages category to cater to consumer needs. It has introduced two new products - TATA Tea Tulsi Green and TATA Tea Gold Care, and reformulated its existing Tetley Green Tea with added Vitamin C. These new offerings are developed with beneficial ingredients that are known to help improve the body s immunity and enhance overall wellness.
Tata Tea, Desh Ki Chai has a rich heritage of over 30 years and is known for catering to the local tastes & preferences in various geographies. The 2 new product offerings combine the refreshment of everyday tea with the goodness of Indian herbs which are known for their health benefits:
It has introduced two new products
12 Jan, 2021 - 04:13 PM IST | By indiantelevision.com Team
New Delhi: Tata Consumer Products is strengthening its wellness portfolio in the packaged beverages category to cater to consumer needs. It has introduced two new products – Tata Tea Tulsi Green and Tata Tea Gold Care, and reformulated its existing Tetley Green Tea with added Vitamin C. These new offerings are developed with beneficial ingredients that are known to help improve the body’s immunity and enhance overall wellness.
Tata Tea,
Desh Ki Chai has a rich heritage of over 30 years and is known for catering to the local tastes & preferences in various geographies. The two new product offerings combine the refreshment of everyday tea with the goodness of Indian herbs which are known for their health benefits: Tata Tea Gold Care is infused with a medley of five native ingredients that provide wholesome goodness in every cup and promote wellbeing. It pack
Tata Consumer accelerates launches of immunity boosting teas amid the pandemic
SECTIONS
Share
Synopsis
“Wellness is a Rs 4 billion market in India and has been an ongoing trend for the last 4-5 years. It is not a new segment for us. However, because of the pandemic people are looking more natural ingredients and immune boosting wellness products. Some of the new tea variants were pre-pandemic plans but new consumer insights prioritised and accelerated the launches,” Sushant Dash, president - packaged beverages (India, Bangladesh and Middle East) at Tata Consumer Products Limited, told ET.
Agencies
The company added that ecommerce will lead the distribution plan this time unlike earlier where modern trade avenue took precedence.
With demand for immunity products at a high in the coronavirus outbreak, Tata Consumer Products is strengthening its beverages wellness portfolio with two product launches and several others in the pipeline. “We are looking at a new cut in terms of wellness products with a sharper focus on immunity and natural ingredients. The wellness trend is here to stay and it is going to continue to grow in the long term,” said Sushant Dash, President, Packaged Beverages (India, Bangladesh and West Asia), Tata Consumer Products. The salt-to-spices conglomerate has introduced a Tulsi green tea and Tata Tea Gold Care, which is infused with five native immunity boosting ingredients. The 10,000-crore company has also reformulated its Tetley green tea bag range in India with added Vitamin C and has relaunched it as Tetley Green Tea Immune.