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Soft-Tex International, Inc Continues Expansion, Creates New Executive Management Positions for Innovation, Quality, and Legal

Share this article Share this article WATERFORD, N.Y., April 22, 2021 /PRNewswire/  Soft-Tex International Inc., a leading innovator of sleep and home comfort products, today announced 3 new executive management positions appointing Danielle Ignazzi as Chief Innovation Officer, Christine McKiernan as Chief Quality Officer, and Lloyd Wilson as Chief Legal Officer. We are excited to expand our executive management team with these new promotions and for their continued contributions to our company.  Innovation, quality, and legal are critical growth areas for Soft-Tex as we expand and all three have played a major role in Soft-Tex s transformation to an industry leader in home textile innovation, said Mark Smiderle, Soft-Tex Principal. 

Soft-Tex International, Inc Launches New Subsidiary Serving the International Bedding Market to be led by Industry Veteran Ben Ducatteeuw

Soft-Tex International, Inc. Launches New Subsidiary Serving the International Bedding Market to be led by Industry Veteran Ben Ducatteeuw Share Article The newly created subsidiary, Soft-Tex Global, LLC, will commercialize and distribute new products across the globe as well as support international licensing of Soft-Tex’s robust bedding technologies. Soft-Tex Global Logo We look forward to bringing our array of proprietary technologies around the globe and are excited for the launch of Soft-Tex Global. [Ben s] extensive background as a proven leader in the areas of innovation, marketing, and sales make him the perfect choice to lead this entity.” -Mark Smiderle

Soft-Tex Unveils New Launches for April 2021 Las Vegas Market and Offers in Person and Virtual Appointments

Soft-Tex Unveils New Launches for April 2021 Las Vegas Market and Offers in Person and Virtual Appointments
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Soft-Tex International Delivers on Promise to Expand Domestic Manufacturing & Distribution Capabilities and Repatriate Jobs

Soft-Tex International Wins 2020 American Graphic Design Award for Innovative Packaging

Soft-Tex International Wins 2020 American Graphic Design Award for Innovative Packaging Share Article Graphic Design USA (GDUSA) honored Soft-Tex as a 2020 American Graphic Design Award recipient for its innovative Epic Chill collection of products powered by REACTEX. Epic Chill Packaging This award is a testament to the cutting-edge, innovative merchandising solutions we provide to our retail partners on a daily basis in addition to best-in-class products. -Chris Marsh, Chief Sales and Marketing Officer WATERFORD, N.Y. (PRWEB) January 08, 2021 Soft-Tex International, a leading manufacturer of sleep and home comfort products, is pleased to announce it was honored by Graphic Design USA (GDUSA) as part of the 2020 American Graphic Design Awards for the new innovative packaging for the SensorPEDIC Epic Chill Memory Foam Pillow which features Soft-Tex s proprietary REACTEX cooling technology.

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