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Share: Club operators will have to adapt to these five trends that will affect the fitness industry for the next decade. (Photo courtesy Les Mills.) ( Editor s Note: This sponsored story is part of Club Industry s report, Fitness Industry Trends to Watch in 2021, which can be downloaded for free by The fitness market has felt the impact of the COVID-19 epidemic, and what happens in 2021 largely depends on the speed and scale of a global vaccine rollout. As clubs look forward, exciting new ideas and technology have emerged. These key digital fitness trends will shape the next decade:  A fully integrated fitness experience. Consumers expect a seamless digital fitness experience that fits their lifestyle, with a combination of classes that are live, virtual in-club and on-demand. Successful clubs will offer a range of workouts and a wide variety of fitness options online and offline. Tracking changes and trends for seasonality and class popularity is also

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