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Why should you find out all about FLoC? Because it will track you and your data

A chart showing how FLoC can be used. AFP Relaxnews Cookies are currently used to track users on the Web and to target them with advertisements that correspond to their presumed preferences. However, this system has been judged to be too intrusive from a privacy point of view and will soon disappear. Google, which plans on conserving its enormous advertising revenues, is developing an alternative which makes use of the federated learning of cohorts (FLoC) instead of tracking individuals. But it too has also prompted concerns over data privacy. Google intends to change the rules of the game. Advertising cookies that enable websites to make use of targeted ads are to be gradually phased out. For several years, their use has already been limited by

Digitale Souveränität: IT-Planungsrat will flexible Wechselmöglichkeit

Digitale Souveränität: IT-Planungsrat will flexible Wechselmöglichkeit
heise.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from heise.de Daily Mail and Mail on Sunday newspapers.

Digitale Souveränität: Warum die Cloud offen sein muss

Digitale Souveränität: Warum die Cloud offen sein muss
computerwoche.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from computerwoche.de Daily Mail and Mail on Sunday newspapers.

„Zukunftsministerium"? Arbeiten alle anderen in der Vergangenheit?

„Zukunftsministerium"? Arbeiten alle anderen in der Vergangenheit?
wiwo.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wiwo.de Daily Mail and Mail on Sunday newspapers.

Wirtschaftsmacht: Eine ökonomische Analyse Europas

Wirtschaftsmacht: Eine ökonomische Analyse Europas
handelsblatt.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from handelsblatt.com Daily Mail and Mail on Sunday newspapers.

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