PHOTO:
Victor Solanoy
Adobe has announced the newest iteration of its Real-Time Customer Data Platform (CDP), an application for first-party data-driven customer acquisition and engagement. Adobe Real-Time CDP aims to help brands activate customer data to manage entire customer profiles and journeys in one system, without the need for third-party cookies. According to Adobe, this will be the first CDP built from the ground up for first-party customer data.
Consumers today are more attentive to the data they share, which has resulted in a myriad of privacy regulations globally. Meanwhile, as expectations for personalized brand experiences remain at an all-time high, third-party cookies, which marketers have relied on to track unknown visitors, will no longer be supported in browsers. By adopting a first-party data strategy, companies are still able to provide customers with the most relevant, personalized experience by only using the information that customers choose to share.
April 29, 2021 10:26
Adobe has announced the launch of the industry’s first customer data platform architected for first-party data, without third-party cookies.
The announcement:
Adobe (Nasdaq:ADBE) today announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies.
The relationship between consumers and brands is rapidly evolving. Consumers today are more attentive to the data they share, which has resulted in a patchwork of privacy regulations globally. At the same time, expectations for personalized brand experiences remain at an all-time high, while third-party cookies, which marketers have historically relied on to track unknown visitors, wil
Adobe pitches at first-party customer data challenge, marketing workflow with latest tech releases
Adobe Experience Cloud fresh features and tools canvass first-party data collaboration, customer journey anlaytics and optimisation, ecommerce and marketing workflow management
Customer data management, reporting and actionability was put firmly in the spotlight this week for Adobe as the vendor unveiled a new approach to its customer data platform (CDP) offering and journey analytics and first-party data sharing capabilities.
A decade on from its push into the digital marketing category, the swathe of new product and feature announcements to Adobe’s Experience Cloud announced this week extended the breadth of the platform across not only data-driven marketing orchestration, but also customer journey management, commerce and the marketing function’s operating workflow.
In order to stand out, brands need make empathy the future of experience: Nitin Singhal adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Adobe Partners With All 50 US States to Modernize Digital Experiences for Citizens Adobe today unveiled it is partnering with government agencies in all 50 states to power their digital modernization through Adobe Experience Cloud and Adobe Document Cloud
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Adobe today unveiled it is partnering with government agencies in all 50 states to power their digital modernization through Adobe Experience Cloud and Adobe Document Cloud. The partnerships exist across individual agencies at the state, county and city levels. Using Adobe Experience Cloud, governments are revamping their online presence, making their websites and apps easier to navigate, ensuring content is personalized and updated in real-time, and creating intuitive forms that work on any device. Governments have also adopted Adobe Document Cloud to optimize internal document workflows and Adobe Sign to power the entire e-signatur