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They felt the 2020 figures corroborated Champagne s resilience in times of crisis and validated its uncontested number one place as the world s favorite celebration tipple. According to Barillère: These figures, however dire they may seem, are a reason for hope; they show that notwithstanding the tough times we have all experienced, people want to celebrate life by popping a bottle of Champagne. Toubart called this the after-war effect and elaborated: when people regain their freedom, they celebrate with Champagne. This is very clear from the French sales rebound over the summer and the good December sales. A similar trend was observed in the US, where Nielsen reported a 70 percent increase in Champagne trade in August leading up to Labor Day. In the UK, where Champagne consumption had been lagging since 2018, Nielsen data also showed a 17 percent year on year Champagne purchase increase in August. September to December Nielsen data continues to show a certain buoyance in Cha

Champagne ardenneUnited statesFrance generalUnited kingdomSaint vincent and the grenadinesMidi pyreesSaint vincentJean philippe moulinCharles philipponnatMicheline tarlantDecember nielsenMaxime toubartVincent perrinJean marie barillUnion des maisons de champagneGeneral director