Infiniti is exiting Formula 1 at the end of 2020, after a 10-year run sponsoring the likes of Red Bull Racing and Renault. This move will allow the carmaker to focus its efforts and resources on challenging its premium rivals and electrifying its product portfolio.
Initially, Infiniti served as a commercial sponsor for Red Bull in 2011, before being promoted to title sponsor the following year, which in turn boosted brand exposure and awareness.
In 2016, the Japanese carmaker became even more active in Formula One, signing as a technical partner for the Renault DP World F1 Team and helping co-develop the team’s Energy Recovery System (ERS).
Infiniti to conclude its involvement in Formula 1
DUBAI, December 22, 2020 Infiniti will conclude its involvement in Formula 1™ at the end of 2020, following 10 successful years in the sport. This move will allow the brand to focus its efforts and resources on becoming a top challenger brand in the premium segment, concentrating on its most active markets (China and North America) and on its goal to create unique solutions for electrified performance powertrains. The brand entered Formula 1 in 2011 as commercial sponsor of Red Bull Racing to then become title sponsor of the team in 2012, establishing one of the most successful sponsorships in the history of the sport in terms of brand exposure, awareness and visibility.