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Five years after Adobe paid $540 million for adtech business TubeMogul, only a small part of the business remains.
Former employees, analysts, and ad buyers broke down what happened to Adobe s once-lofty ad ambitions.
They said Adobe struggled to understand advertising s business model and win over TV ad buyers.
Five years ago, Adobe had big advertising ambitions.
Adobe acquired $540 million for TubeMogul, a video adtech company that buys ads for brands programmatically and competed with Google, Amazon, The Trade Desk, and MediaMath.
At the time, Brad Rencher, then-EVP and general manager of Adobe s digital experience business unit and a key player in the TubeMogul integration, promised the deal would create a one-stop shop for video advertising, providing even more strategic value for our Adobe Marketing Cloud customers.
10 Best 5G Stocks to Buy Now
The 5G revolution is set to bring about consequential changes in key markets including telecom, gaming, data center, software production, smartphones and apps. Major telecom, software and hardware companies are already racing to profit from the migration of billions of users from 4G to 5G networks across the globe. Samsung last year launched two 5G-enabled smartphones. Similarly, in March 2020, HMD Global announced Nokia 8.3 5G in the market. Powering these 5G smartphones are chips by giants like Qualcomm, Huawei, Marvell and Skyworks. The governments in the developed world are expanding the 5G infrastructure rapidly and doling out billions in contracts to 5G infrastructure, semiconductor and telecom companies.
S&P 500 s Biggest Stock Winner Since March 2020 Bottom Looks Tapped Out, Trader Says nbcsandiego.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nbcsandiego.com Daily Mail and Mail on Sunday newspapers.
Cigna, up 16% this year, may be overbought by relative strength standards, but TradingAnalysis.com founder Todd Gordon says it looks to have more room to run. I looked at the chart, it actually looks very solid. It looks like this is just getting started. It s only trading 12 times next year s earnings, got a 1.6% yield and they had a strong investors day, Gordon told CNBC s Trading Nation on Tuesday. There s a massive resistance zone around $225. … It s looking like it just broke out, Gordon said.
Stocks like Cigna and Walgreens that look overbought have been driven up for a reason – their fundamental story is strong, said Gina Sanchez, CEO of Chantico Global and chief market strategist at Lido Advisors. Cigna, for example, is benefiting from increased health-care demand.
(Image courtesy of Clear Channel Outdoor via Courthouse News)
BALTIMORE (CN) Maryland’s highest court snuffed a legal battle Monday from Clear Channel, which painted Baltimore’s new tax ordinance on billboard advertising as an issue of free speech and freedom of the press.
Judge Robert N. McDonald wrote the 6-1 lead opinion for the Maryland Court of Appeals, holding that the “power to tax is a necessary and essential power of government.”
The dispute actually started almost a decade ago when Clear Channel filed suit in 2013 over the ordinance in federal court. That court sided with the city after finding it lacked jurisdiction over the matter.