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Epicurious drops beef going forward in favor of more plant-based recipes – but is the move ‘elitist’ or ‘one of the best decisions’? By Elizabeth Crawford The popular recipe and home cooking platform Epicurious is dropping beef from its repertoire going forward in favor of more plant-based options to amplify the conversation about sustainable diets, stem the steady uptick in beef sales in the US and give its readers more of what they want.
Epicurious announced April 26 that beef will no longer appear in new recipes, articles, newsletters, the website’s homepage or other social media platforms – formally recognizing a move it began piloting more than a year ago.