As part of the research initiative, a group of randomly assigned high-risk motorists will receive customized messages that might address their previous violations and the potential risk of a fatal crash.
The number of red light and speed violations, as well as crashes from the group of high-risk drivers who receive messages, will then be compared to a group that did not receive messages.
The goal of the “Identifying and Intervening with High Risk Drivers” project is to determine “whether proactive, customized messaging can change driver behavior and make our roads safer,” according to the website.
As of Tuesday, the project is reportedly in the “implementation” phase. The results are expected to be released in 2022 and they may be used to help shape programs and policies to help curtail serious crashes.