Kohl’s CEO Spells out the Game Changers
Women s Wear Daily (WWD) 3/9/2021 David Moin
There’s potential disruption by activist investors, but Kohl’s Corp. chief executive officer Michelle Gass is against their main proposals and believes the real “game changers” for the retailer will be Sephora, the FLX private brand, activewear, casual and outdoor apparel.
The company is also undergoing a “significant transformation in marketing,” reducing the spend overall, reducing print, increasing digital and email, and simplifying the loyalty program.
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And as far as Gass is concerned, “The opportunity for stores is being underestimated,” she said during her talk at the BofA consumer and retail technology conference Tuesday.
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prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.