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Kohl s Corporation (NYSE:KSS) - Kohl s Adds Tommy Hilfiger Line To Brand Portfolio

Kohl s Corporation (NYSE:KSS) - Kohl s Adds Tommy Hilfiger Line To Brand Portfolio
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New Private Label, Specialty Athleisure Brand, FLX, Now Available At Kohl s

March 11, 2021 MENOMONEE FALLS, Wis. — March 11, 2021 — Kohl’s today announced the availability of its first private label, specialty athleisure brand, FLX, in more than 300 Kohl’s stores and online at Kohls.com. FLX is a modern, sustainably-focused brand for both women and men featuring size-inclusive, stylish active and casual separates made with high-quality performance fabrics and functional details. FLX balances smart, relevant style with functional performance, comfort and sustainability, making it the perfect choice for whatever the day holds. “As consumers continue to gravitate toward active and casual offerings, we saw an opportunity to introduce a private label athleisure brand to offer fashion-forward, high-quality products at a great value to our 65 million customers nationwide,” said Doug Howe, Kohl’s chief merchandising officer. “Our teams were focused on building a brand driven by style, performance and comfort, and sustainabil

Kohl s CEO Spells out the Game Changers

Kohl’s CEO Spells out the Game Changers Women s Wear Daily (WWD) 3/9/2021 David Moin There’s potential disruption by activist investors, but Kohl’s Corp. chief executive officer Michelle Gass is against their main proposals and believes the real “game changers” for the retailer will be Sephora, the FLX private brand, activewear, casual and outdoor apparel. The company is also undergoing a “significant transformation in marketing,” reducing the spend overall, reducing print, increasing digital and email, and simplifying the loyalty program. More from WWD And as far as Gass is concerned, “The opportunity for stores is being underestimated,” she said during her talk at the BofA consumer and retail technology conference Tuesday.

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