In the face of a pandemic and a subsequent change of format, Pelotonia officials announced yesterday that this year s installment of the event raised $10.5 million.
That was less than half as much as the previous year, but president and chief executive officer Doug Ulman said he was thrilled with the final tally after COVID-19 forced the group to alter the format of the popular, annual bike ride.
This year, organizers created a virtual platform called My Pelotonia, which allowed participants to be creative in what they did to raise money for cancer research.
“Anytime you do something totally new, it’s hard to predict how it will go,” Ulman said. “Everybody has been overwhelmed and impacted in various ways with what’s going on in the world, so we’re ecstatic with the results and we can’t wait to build upon them.”