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Bose built the first hearing aids that won t require a doctor s visit in the US Engadget 2 days ago Jon Fingas Bose is dipping into hearing aids for the first time, and they promise a big change in how you buy the assistive audio equipment. The company has introduced SoundControl wearables that it says are the first FDA-approved hearing aids sold directly to customers. You don t have to visit a doctor, get a prescription or otherwise talk to an expert to buy and use them. Not surprisingly, the aids take advantage of Bose s experience with personal audio. They center around a CustomTune feature in the companion mobile app that personalizes volume levels, tone, treble and bass for your ears within 30 minutes. You can magnify quiet sounds to avoid strain, or highlight vocal frequencies to better hear the people around you. A Focus feature lets you concentrate on specific areas, such as the front when you re in conversations or all around you when you re strolling

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