ESPN, MLB agree to 7-year rights extension through 2028
by Joe Reedy, The Associated Press
Posted May 13, 2021 5:06 pm EDT
Last Updated May 13, 2021 at 5:08 pm EDT
ESPN could be rewarded with additional playoff games under its new deal with Major League Baseball.
Walt Disney Company and MLB announced a seven-year extension of their rights agreement Thursday. ESPN has aired games since 1990 and the new deal means that will continue until at least 2028.
“This agreement solidifies baseball’s ubiquitous presence across ESPN platforms, including ESPN+. The impactful collection of exclusive content, including ‘Sunday Night Baseball’ which has served as the signature MLB series for more than 30 years, will be amplified by the surrounding rights we have to make these live events even bigger,” ESPN Chairman James Pitaro said in a statement.
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Danny Moloshok/AP
ESPN could be rewarded with additional playoff games under its new deal with Major League Baseball.
Walt Disney Company and MLB announced a seven-year extension of their rights agreement Thursday. ESPN has aired games since 1990 and the new deal means that will continue until at least 2028.
“This agreement solidifies baseball’s ubiquitous presence across ESPN platforms, including ESPN+. The impactful collection of exclusive content, including ‘Sunday Night Baseball’ which has served as the signature MLB series for more than 30 years, will be amplified by the surrounding rights we have to make these live events even bigger,” ESPN Chairman James Pitaro said in a statement.
James-pitaro
Rob-manfred
Walt-disney-company
Players-association
Espn
Major-league-baseball
Major-league
Disney-company
Sunday-night-baseball
Home-run-derby
All-star-game
Stanley-cup
ESPN, MLB agree to 7-year rights extension through 2028
by Joe Reedy, The Associated Press
Posted May 13, 2021 5:06 pm EDT
Last Updated May 13, 2021 at 5:14 pm EDT
ESPN could be rewarded with additional playoff games under its new deal with Major League Baseball.
Walt Disney Company and MLB announced a seven-year extension of their rights agreement Thursday. ESPN has aired games since 1990 and the new deal means that will continue until at least 2028.
“This agreement solidifies baseball’s ubiquitous presence across ESPN platforms, including ESPN+. The impactful collection of exclusive content, including ‘Sunday Night Baseball’ which has served as the signature MLB series for more than 30 years, will be amplified by the surrounding rights we have to make these live events even bigger,” ESPN Chairman James Pitaro said in a statement.
James-pitaro
Joe-reedy
Rob-manfred
Walt-disney-company
Players-association
Associated-press
Espn
Major-league-baseball
Major-league
Disney-company
Sunday-night-baseball
Home-run-derby
Amidst the backdrop of significant changes in regional sports networks, which are still the backbone of MLB broadcasting revenues, there’s a new national deal in place for the league, which is both a raise and also not a raise.
Likely a reflection of the shift in national attentions – but in recognition that sports are still about as good as it gets for live content – ESPN’s new deal with Major League Baseball will see a reduction in total games broadcast, but at an improved per-game rate. SBJ reports that the annual value of the deal is $550 million from 2022 through 2028, and will keep Sunday Night Baseball on ESPN (as well as a handful of marquee events), but will drop the weeknight games. Those games are being shopped elsewhere by MLB for national distribution.
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