Viva la growth? What Microsoft’s bet means for this longtime player in employee experience tech
February 26, 2021 at 9:24 am
Limeade CEO Henry Albrecht. (Limeade Photo)
Microsoft doesn’t bet big on small markets. With more than $150 billion in annual revenue and a market value that tops $1.7 trillion, the tech giant needs to see a major opportunity, with the potential for meaningful growth, to justify investing in a new product.
“Microsoft is savvy about when the time is right for their business,” says Henry Albrecht, a longtime Seattle-area entrepreneur and tech executive. “They require massive global shifts, like the shift to cloud computing, the shift to the personal computer, and now, the shift to putting culture at the center of work. This is a seminal, once-every-decade shift in the employee-employer relationship.”
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PHOTO:
Nathan Dumlao
Microsoft recently introduced its new employee experience platform Viva, riding on the back of COVID-19 induced changes to the workplace and ensuring the employee experience products and services market will be hot for the foreseeable future.
For a long time, Microsoft has dominated the âofficeâ technology market. As the office transforms to a new hybrid workplace, Microsoft is looking to remain one step ahead. HR technology guru and Microsoft advisor Josh Bersin suggests that Viva will trigger a massive acceleration of the employee experience (EXP) market for the burgeoning service industry; to match that of what ERP (enterprise resource planning) did for manufacturing in the 1970s and 1980s and CRM (customer relationship management) did for sales and marketing in the 1980s to 2000s.