Tim Hortons is modernizing its drive-thru experience and improving its core menu items in a bid to win over customers as the economy starts to reopen, executives with the restaurant s parent company say.
Drive-thru visits up 26 percent as fast food explores a future of contactless dining mdjonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mdjonline.com Daily Mail and Mail on Sunday newspapers.
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Drive-thru has long been the bread and butter for major U.S. restaurant chains, but the pandemic has accelerated diner engagement with digital channels offering opportunities for QSRs to integrate loyalty programs and new technology with the drive-thru lane, as well as an opening for fast casual brands to create mobile-only drive-thrus.
This boost in digital spending, along with widespread dining room restrictions, has also led to steep declines in on-premise traffic, forcing restaurants to rethink how to best use their real estate footprints to cater to the consumer of the future.
From store technology that sorts diners into different traffic lanes to conveyor belts that deliver food to customers, check out the design changes McDonald’s, Taco Bell, Burger King, Chipotle and Shake Shack are betting on to sharpen their competitive edge.