Relying on ‘Urdun Jannah’ experience, JTB seeks to revive in-bound tourism
By Batool Ghaith - Jan 21,2021 - Last updated at Jan 21,2021
The Ministry of Tourism’s ‘Urdun Jannah’ programme, which encourages domestic tourism, offers free transportation (Photo courtesy of Urdun Jannah Facebook page)
AMMAN The Jordan Tourism Board (JTB) is pinning hopes on reviving the virus-hit sector by encouraging domestic tourism in the initial stage to be followed by boosting in-bound tourism, according to an official.
“Domestic tourism is the only way to establish and revive tourism in general. Domestic tourism will be the first to bounce back and succeed after the pandemic, as it has been happening in other countries,” said Ala’a Al Hindi, the director of digital marketing and communication at the JTB.