University of Exeter
Making space in high street shops for people to repair clothes could mend the damage caused by fast fashion and transform sewing into a wellbeing activity, experts say.
More resources and opportunities for people to embrace slow fashion could also save people money, help them learn new skills and create new business opportunities.
A new study suggests a variety of ways in which consumers might be encouraged to change their clothing purchasing behaviour, depending on their personality traits. One way to do this might be by marketing making and mending expertise as the “hipster’s’ equivalent of a spa day”.
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