How tech won the pandemic and now may never lose
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By David Streitfeld
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In April 2020, with 2000 Americans dying every day of COVID-19, Jeff Bezos, Amazon’s chief executive and the world’s richest man, announced he was focusing on people rather than profits. Amazon would spend about $US4 billion ($5.5 billion) in the next few months “providing for customers and protecting employees,” he said, wiping out the profit the retailer would have made without the virus.
It was a typically bold Amazon announcement, a shrewd public relations move to sacrifice financial gain at a moment of misery and fear. Bezos said this was “the hardest time we’ve ever faced” and suggested the new approach would extend indefinitely. “If you’re a share owner in Amazon,” he advised, “you may want to take a seat.”
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