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Webex and GoDaddy CMOs Share How They Build Genuine Connections Through Emotional Storytelling By Julie Cullinane, B2B Industry Manager In our increasingly digital landscape, the lines between the personal and the professional have blurred and Covid-19 has accelerated this shift dramatically. Now more than ever, B2B is B2P: business-to-people. Agile, customer-centric brands like GoDaddy understand that small business owners and enterprise decision makers alike are people first and customers second. And competing for attention alongside consumer brands means that B2B marketers must work even harder to build emotional connections on the apps, services and devices where people spend their time.

Zainab hussainAruna ravichandranJulie cullinaneFara howardஜைநப் ஹுசைன்அருணா ரவிச்சந்திரன்ஃப்யார ஹோவர்ட்