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Shares of
Fluent (NASDAQ:FLNT), a data-driven digital marketing company, fell sharply on Wednesday. The stock declined as much as 20.3% at one point, but as of noon EST, the stock was down 16.5%.
The tech stock s decline followed Fluent s fourth-quarter results. Investors may be disappointed in the company s decelerating growth as it strategically repositions its business.
Image source: Getty Images.
So what
Total fourth-quarter revenue was $82 million, up 2.5% year over year, but a slowdown from 21% growth in the third quarter.
Growth has decelerated as the company continues to execute on its initiative to limit its business to higher-quality advertising traffic. Management said in its fourth-quarter earnings call that it believes this move will pay off over the long haul, leading to sustainable growth, notwithstanding a reduction in our near-term revenue profile during this transition.