Devils name Prudential as first helmet sponsor in NHL history
FILE PHOTO: NHL: Pittsburgh Penguins at New Jersey Devils
(Reuters) – The New Jersey Devils have named longtime naming rights partner Prudential Financial as the first helmet ad sponsor in National Hockey League history, the team said on Tuesday.
The agreement between the Devils and the U.S. life insurer is for the coming season which is scheduled to run from Jan. 13 until July. Financial terms of the deal were not disclosed.
“For as long as we have called Newark home, Prudential Financial has been with us every step of the way,” New Jersey Devils President Jake Reynolds said in a news release.