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New Statesman digital subscriptions have grown by 75 per cent in a single year The The
New Statesman grew its paid-for digital subscriptions by 75 per cent in 2020, part of a longer-term increase in the brand’s readership that has led to 77 per cent revenue growth from subscriptions over three years. Print subscriptions also rose by 12 per cent last year, but the coronavirus pandemic adversely affected news-stand sales. In a survey conducted for the Reuters Institute’s Digital News Report 2020, 64 per cent of readers in the UK cited “distinctive journalism” as their primary reason for subscribing to any publication, and 35 per cent of those readers said that they subscribe for particular writers they like. This agrees with what our readers tell us about why they subscribe: for Stephen Bush, Anoosh Chakelian, Jeremy Cliffe, Emily Tamkin, Sarah Manavis and Ailbhe Rea, among many others.
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Thanks to significant investment and a focus on digital transformation, New Statesman sees highest paid circulation for 40 years, with subscriptions revenue also up 77% over three years. With the title set to launch a new website in the coming months.
LONDON, Feb. 10, 2021 /PRNewswire/ New Statesman has announced digital subscription growth of 75% in just one year, with subscription revenues also up 77% in three years following significant investment in its journalism and the launch of new brands and associated digital services.
Registered users on the New Statesman website rose by 83% to more than 200,000 from January 2020 to February 2021, and 86% of New Statesman s circulation is now paid for. The New Statesman website has reached the highest level of audience growth since the introduction of a paywall in early 2018 and it now attracts around 2 million unique users a month. By the end of January this year, the New Statesman s paid circulation had reached 34,451. Print su