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In a significant vote of confidence for India’s burgeoning travel market, Starwood Hotels and Resorts Worldwide, Inc. In a significant vote of confidence for India’s burgeoning travel market, Starwood Hotels and Resorts Worldwide, Inc. – which already boasts the largest upper-upscale and luxury Indian footprint of any U.S.-based hotel company is launching a major expansion of its mid-market brands in the country. The news comes as Starwood president and CEO Frits van Paasschen and the company’s leadership team embarks on a two-week tour of India to meet with hotel owners, developers and team members. Aloft, the sizzling tech-savvy brand that has rocked the U.S. hospitality industry will make its debut in India this year, with three properties planned for 2010 alone. Aimed at Generation Y, Aloft is Starwood’s design-led, social-experience brand that has enjoyed the fastest ramp-up of any brand in hotel history. As a young, tech-driven society, India will become a key

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