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NEW DELHI, May 27, 2021 – The India wearables market grew 170.3% year-over-year (YoY) in 1Q21 (Jan-Mar), shipping 11.4 million units according to the recent data from the International Data Corporation’s (IDC) Worldwide Quarterly Wearable Device Tracker .
India wearables market shipped 11.4 million units recording 170.3% YoY growth in Q1 2021: IDC
The Indian wearables market has recorded a strong growth of 170.3% YoY during the first quarter of 2021. According to the International Data corporation (IDC), the market, which consists of wristbands, watches, earwear and TWS earbuds, shipped a total of 11.4 million units.
Starting with watches, the segment grew by an incredible 463.8% YoY in Q1, 2021, shipping 1.4 million units. Leading this segment was Noise with 26.7% market share and BoAt with a 21.9% market share. The average selling price of products in this segment dropped from $166 (Approx. Rs. 12,025) to just $88 (Approx. Rs. 6,374).
The wristband segment saw a decline of 22.4% YoY in Q1, 2021, with about 760 thousand units shipped. Xiaomi maintained its lead with 37.3% market share and OnePlus captured the second place in the segment with 25.2% share.