Mumbai-based consultancy to handle countrywide communication for Betterplace
21 Jan, 2021 - 02:47 PM IST | By indiantelevision.com Team
Betterplace, India’s largest tech platform for blue-collar workforce management has appointed Pitchfork Partners as its public relations counsel following a multi-agency pitch. Pitchfork Partners will work closely with Betterplace to elevate the brand’s reputation and strengthen its position as an organization dedicated to the blue-collar employee space.
Betterplace’s goal is to help enterprises grow faster and help the blue-collar workforce get the right opportunities. Betterplace has built a SaaS platform for enterprises to hire, manage and engage a highly distributed blue-collar workforce. More than 1000 enterprise customers are using the platform to manage their workforce at scale and speed. The platform also helps to bring the overall cost down by at least 20% by providing a ready resource pool to hire from, comp
linkedin The ad world is no newbie to communication which pits one brand against another. Whether any sort of comparison is a case for proving one’s superiority over the other or is simply a gimmick to gain momentary recognition, is debatable. Over the history of advertising, comparisons have provided unforgettable campaigns, right from the infamous cola wars between Coke and Pepsi beginning in the late 1970s, to the war between Lalitaji’s Surf, and Nirma detergent powders in India. In recent news, German wellness brand Sebamed made headlines through its print and digital ads. The ad, made for its eponymous soap brand, took a dig at Hindustan Unilever’s (HUL) soap brands such as Lux and Pears (and even Rin!), stating that the latter had a higher pH level in their products. What ensued was a court battle, with HUL dragging Sebamed to court. Currently, Sebamed has been legally ordered to withdraw all its communication.
Koo names Pitchfork Partners as Strategic Communication Counsel adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.