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Digimarc Participates in Upcoming Industry Events and Webinars
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Jay Sperry, Platform Evangelist, Digimarc, and Raj Rao, General Manager, Blockchain Platforms, IBM will be speaking on Thursday, February 25, in a session titled IoT: The Power of Connected Packaging. Digimarc is also sponsoring the FRESH Summit and will host a virtual booth.
Learn more about how the Digimarc Platform provides benefits such as traceability, sustainability and brand protection to companies in a variety of industries.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic identification of media, including packaging, other commercial print, digital images, audio and video. The Digimarc Platform takes industry beyond the barcode, providing innovative and comprehensive automatic identification software and services to simplify search and transform information discovery through unparalleled reliability, efficiency and security. The Digimarc Platform enables applications that benefit retailers and consumer brands, national and state governm
Consumer product packaging has long been scrutinized for structural and aesthetic performance. Now, though, a more important characteristic is at the fore – intelligence.
Packaging can be smarter and ‘digitally connected’ when combined with distributed computer systems and the web. This change will revolutionize productivity and quality while delivering new capability in a variety of product packaging applications. This capability has led to the fourth Industrial Revolution for manufacturing, or Industry 4.0, where data is dominant, and the Internet of Things (IoT) provides greater connectivity than ever before.
Packaging took a technological leap forward in the mid-1970s when it began carrying a printed UPC barcode that provided automatic price scanning at retail checkout – a foundational moment when new symbols on packaging, combined with sensor technology and computing power, provided a digital link to point-of-sale systems. In the 1980s, manufacturers discovered the pow