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Children are likely to have that pester-power over their parents who are already feeling parent guilt. They love to nag about toys they see on TV. And, as screen time increased during the pandemic, there are a lot more ads; hence, more nags.
Moms More Guilty than Dads
Many parents began working from home due to the pandemic. But, that does not mean parents have more time for their kids. Add chores, online learning, policing screen time, and even longer hours at work, the guilt just add up
And who feels guiltier? Abigail Ocobock of the Department of Sociology at the University of Notre Dame says it is mothers: Moms feel guilty even when they do most of the parenting and schooling of the kids. Whatever they were doing never felt enough.
Parental guilt over COVID-19 ignites boom in toy sales inquirer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from inquirer.com Daily Mail and Mail on Sunday newspapers.
Celebrating the holidays might be pretty ho-hum, but one area thatâs booming is toys.
After a terrible year of remote school, canceled birthday parties and little vacationing, parents and grandparents ridden with so-called âCOVID guiltâ are spending a lot more on puzzles, crafts and games. And this is setting up the U.S. industry for its best Christmas in years â and maybe ever.
âIâve been in the toy industry for 30 years, and sales are just about as good as Iâve ever seen them,â said Jay Foreman, chief executive officer of closely held toymaker Basic Fun. Retail purchases of his companyâs toys, including Tonka trucks, have been up more than 30% since August and show no signs of slowing down, he said. âToys are a way for parents to treat their kids when they are so worried about whatâs going on in the world.â