Vidnet 2021: Censorship casts shadow over golden era of content in India
OTT gives leeway to screenwriters to explore categories which are not possible in film or TV.
21 Jan, 2021 - 03:08 PM IST | By Shikha Singh
MUMBAI: The advent of OTT platforms has ushered in the golden age of content in India, said a panel comprising acclaimed storytellers on day one of Indiantelevision.com’s Vidnet 2021 – presented by technology partners Bitmovin, Pallycon, support partner Contiloe, and community partners mipcom and miptv. The paradigm shift in consumers’ viewing habits during the Covid2019 pandemic has further spawned a slew of streaming services, offering new windows of opportunity to writers. Indeed, it would be not wrong to say that there has not been a better time to be a content creator, concurred the panellists, which included Scam 1992: The Harshad Mehta Story writer-director Jai Mehta, Indian film director & screenwriter - Four More Shots Please Anu M
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CM of Gujarat changed name of Dragon Fruit , then Bollywood got angry
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The partnership with Sky Digital is part of Warner Musicâs mandate of âtaking the Indian sound global,â Jay Mehta, Warner Music India managing director, tells
Billboard. The tie-up follows a similar distribution deal with Bollywood label Tips Music and a licensing agreement with Punjabi music aggregator Ziiki Media, which were announced in October and May 2020, respectively.
In addition to running an in-house label whose roster includes such Punjabi singing stars as Sunanda Sharma, Sky Digital currently serves as the aggregator for over 40 Punjabi music labels as well as several Hindi, Haryanvi and Bhojpuri ones. Sky Digital also manages a suite of regional music YouTube channels in those languages that collectively have over 15 million subscribers.
Warner Music strikes exclusive deal with Sky Digital India
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