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UNDER the theme of ‘A new dawn for travel and tourism’, the Arabian Travel Market Virtual event continued on day two (Tuesday 25 May) and after the morning hotel and aviation sessions, the focus turned towards sustainability.
According to the Exhibition Director ME, Arabian Travel Market, Danielle Curtis, “Sustainability in travel and tourism is vitally important for the future of our industry, with growing concerns about the industry’s impact on the environment.
“This is the issue of the hour. Hotels and destinations will have to balance short term financial recovery coming out of the pandemic, with a mid to longer term eco-friendly business strategy.”