Meat and Livestock Australia appoints Accela PR to its public relations in Singapore
March 12, 2021 1:25
Singapore-based agency, Accela PR, has been appointed to the public relations account for Meat and Livestock Australia (MLA) in Singapore.
MLA works with exporters to get Australian beef, lamb and goat into overseas markets and works with supermarkets, hotels, and restaurants through the global brand of True Aussie Beef and Lamb.
Accela PR will be working with the True Aussie brand to support MLA in building awareness of the core attributes of the Australian red meat industry and drive preference for Australian red meat.
The agency will also support MLA’s campaigns in the Singapore region by driving activations, and amplifying its brand message. Accela PR will also work on MLA’s Beef Up and Lambassador campaigns.