Many may not know that Adwerx, a digital advertising platform for real estate and financial services, is a spinoff of a music industry technology platform for independent artists called ReverbNation.
Bouncing the technology out of innovations made for its source platform, co-founder and CEO Jed Carlson recognized early that people were turning to the web to search for homes and his technology could help agents get in front of them.
Using the now ubiquitous tactic of retargeting among other in-house innovations the company helps agents provide social proof of their online footprint, promote listings and remain top-of-mind among their sphere.