Viacom Double Upgraded as Content Library Provides Scarcity Value
ViacomCBS has scarcity value in an industry facing consolidation, wrote Bank of America analyst Jessica Reif Ehrlich, who double upgraded the stock to buy.
Author:
ViacomCBS (
VIACA) - Get Report shares rose Thursday after Bank of America double upgraded the media group to buy from underperform and raised its share-price target to $53 from $38.
Analyst Jessica Reif Ehrlich based her move on the company’s “scarcity value in an industry facing consolidation.”
DISCA) - Get Report deal, Various recent press reports have suggested VIAC as a potential target with several assets that could command a premium, she said.
With Potential Suitors Out There, Selling ViacomCBS Is Out of the Question
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(VIAC), Amazon com, Inc (NASDAQ:AMZN) - ViacomCBS Jumps After Double Upgrade, Analyst Raises Price Target By 39%
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