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The Influencers 104 Add to collection With such an unpredictable NFL season in the books, Ogilvy s Brad Silber takes a look at what next year’s big game could look like - Above photo credit: @sammiamigo // Unsplash This year’s Super Bowl will go down in history and not just because of Tom Brady’s excellence or The Weeknd inspired memes. The Covid-19 pandemic impacted every aspect of game engagement, from how fans watched to the brands that advertised. It was simultaneously the least attended and most streamed Super Bowl ever as well as the lowest rated big game since 2007. Stalwart advertisers like Budweiser, Coca-Cola and Hyundai did not participate in game time advertising and brand activations in Tampa were virtually non-existent.

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