Business class was that silent and spacious sanctuary for the well-heeled, at least until the pandemic destroyed global aviation. But as flights creep back, this once-exclusive haven is being invaded, by the masses.
Flush with cash and a record number of air miles after a year on the ground, leisure travelers are splurging on premium seats for their first trips back. They re not just after the plated food, champagne and little cosmetics that typically come with the higher fares.
Rather, they re trying to minimize the risk of catching COVID-19 in the cheek-to-cheek jostle of coach.
Win back revenues
The popularity of these lucrative seats - especially among passengers who d usually shoehorn into economy - is an unexpected boon for airlines weathering a crisis that s forecast to have cost them a staggering $174 billion in losses by the end of 2021. As vaccinations roll out at pace in the Middle East, the UK and the US, free-spending vacationers are emerging as a new market to explo
By ANGUS WHITLEY | Bloomberg | Published: April 28, 2021 Business class was that silent and spacious sanctuary for the well-heeled, at least until the pandemic destroyed global aviation. But as flights creep back, this once-exclusive haven is being invaded, by the masses. Flush with cash and a record number of air miles after a year on the ground, leisure travelers are splurging on premium seats for their first trips back. They’re not just after the plated food, champagne and little cosmetics that typically come with the higher fares. Rather, they’re trying to minimize the risk of catching COVID in the cheek-to-cheek jostle of coach.
NEW YORK (BLOOMBERG) - Business class was that silent and spacious sanctuary for the well-heeled, at least until the pandemic destroyed global aviation. But as flights creep back, this once-exclusive haven is being invaded, by the masses.
Flush with cash and a record number of air miles after a year on the ground, leisure travellers are splurging on premium seats for their first trips back. They are not just after the plated food, champagne and little cosmetics that typically come with the higher fares. Rather, they are trying to minimise the risk of catching Covid-19 in the cheek-to-cheek jostle of economy class.
Business Class Opens to Masses as Affordable Covid Refuge Bloomberg 2 hrs ago Angus Whitley
(Bloomberg) Business class was that silent and spacious sanctuary for the well-heeled, at least until the pandemic destroyed global aviation. But as flights creep back, this once-exclusive haven is being invaded, by the masses.
Flush with cash and a record number of air miles after a year on the ground, leisure travelers are splurging on premium seats for their first trips back. They’re not just after the plated food, champagne and little cosmetics that typically come with the higher fares. Rather, they’re trying to minimize the risk of catching Covid in the cheek-to-cheek jostle of coach.
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A Qantas flight bound for Auckland on April 19. The airline says leisure passengers are taking up a larger share of the business-class cabin as they upgrade or redeem loyalty points. | BLOOMBERG
Bloomberg Apr 26, 2021
Business class was that silent and spacious sanctuary for the well-heeled, at least until the pandemic destroyed global aviation. But as flights creep back, this once-exclusive haven is being invaded by the masses.