March 16, 2021 02:50 PM
Why are Progressive s Dr. Rick ads so funny? A concept called introjection and a fake mustache known as the Beast help
Advertising Age
Are you a fan of Progressive s Dr. Rick ad campaign? (Of course you are; it s hilarious.)
Be sure to check out this piece in The Washington Post, which amounts to a deep evaluation of the campaign and its main character, headlined, Afraid of becoming your parents? Dr. Rick comes to the rescue, smartly satirizing a generational divide.
The campaign is leaving a big mark in the culture, the Post says.
From the piece:
For nearly a year now, Progressive s Dr. Rick ad campaign in which a tough-love Dr. Phil type helps millennials and Gen Xers avoid taking on their parents behaviors when they buy (and insure) their first homes have been delighting audiences and then, often to their further delight, sucker-punching them with the cold truth about themselves.
Progressive Insurance Marketing Chief Charney to Retire in 2022 March 10, 2021
Progressive Insurance reported that Jeff Charney will retire as chief marketing officer, a position he has held since 2010.
Charney’s expected retirement date is January 2022. The company said the early announcement of Charney’s retirement was made to allow for time to conduct an external search for his successor.
“Jeff and I have been talking about this for a few years. He wanted to leave at the top of his game, and I’m so glad he’s able to do just that,” said Progressive President and CEO Tricia Griffith. “He’s a true pioneer in the industry with a proven track record of results through creative disruption, and his marketing leadership over the past decade will have a lasting impact on Progressive’s brand, culture, and Marketing team.”
(NYSE: PGR) – Progressive Insurance today announced
Jeff Charney s intention to retire as Chief Marketing Officer of Progressive, a position he has held since 2010.
The early announcement of Charney s retirement was made to allow for ample time to conduct an external search for his successor. Charney s expected retirement date is
January 2022, but the timing will be dependent on finding his replacement and ensuring a seamless transition. Jeff and I have been talking about this for a few years. He wanted to leave at the top of his game, and I m so glad he s able to do just that, said Progressive President and CEO
The man who has helped oversee an iconic stable of advertising characters at the Mayfield Village-based insurer will be part of the team tasked with finding his successor. Charney has been chief marketing officer at Progressive since 2010.
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