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How China used the media to spread its Covid narrative and win friends around the world China’s image plummeted in North America, but over half of 50 nations surveyed at the end of 2020 reported coverage of China had become more positive in their national media since the onset of the pandemic. By Julia Bergin May 13, 2021, 9:42 a.m. May 13, 2021, 9:42 a.m. At the height of the Covid-19 pandemic, Chinese President Xi Jinping enjoyed prime real estate in the centre of Serbia’s capital, Belgrade: his face plastered across a billboard with the words “Thank you brother Xi.” The sign, courtesy of the pro-government tabloid Informer, was in response to China sending Covid-19 medical supplies to Serbia. It joined a long list of pro-China offerings of thanks from nations around the world during the pandemic in the form of overt propaganda or more subtle media messages.

South australiaUnited statesSerbia generalJulia berginJohan lidbergSinopharm covidAleksandar vuMonash universityDigital forensic centerLouisa lim of the university melbourneChinese communist partyInternational federation of journalistsPeru ministry of foreign affairsEuropean unionUniversity of melbourneChina daily