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Digital role models: Germany s influencers Many young people in Germany love imitating the lives of their online idols, mostly because they feel like they can be just as successful and attractive as influencers. New role models? The rise of the German influencers Bianca Bibi Classen Bianca Classen a.k.a. BibisBeautyPalace has been pretty successful playing the girl-next-door on social media. Her fortune is estimated at around 3 million eurps ($3.6 million). That is her income from her YouTube videos (with almost six million subscribers), Instagram advertising collabs (with almost eight million followers), and her own beauty brand. New role models? The rise of the German influencers

Rheinland pfalzAngela tillmannJulien bamStefan meierCologne university of applied sciencesInstitute of media researchUniversity of koblenzMedia researchMedia educationCologne universityரைன்லேண்ட் ப்ஃப்யால்ஸ்ஜூலியன் பாம்கொலோன் பல்கலைக்கழகம் ஆஃப் பயன்படுத்தப்பட்டது அறிவியல்நிறுவனம் ஆஃப் மீடியா ஆராய்ச்சிபல்கலைக்கழகம் ஆஃப் கோப்லெந்ஸ்மீடியா ஆராய்ச்சி